After taking a break from Twitter for a few weeks my brain began to reflect on what Twitter is, or rather, how it seems to be functioning in our society.
Twitter, despite its wide breadth, eventual collapses into “flattened” cybernetic loop that we may be able to customize, but it is one that we do not control…
Cybernetics is an extremely deep science of study and I don’t claim to have mastered it. But I’ll share some thoughts on what I understand and how it is at work today. In cybernetics the idea is that a closed-looped system exists when you have an environment, a control system, and a way to evaluate the results of changing inputs to the system.
For us the system is our Twitter feeds which we initially curate. From there we follow friends and commercial accounts which prompt the Twitter (and other social media platform’s) algorithms to offer us new choices similar to what we are already following. I.e., a cybernetic loop what we participate in creating.
Despite having access to the “entire world,” no one’s twitter feed actually encompasses that. Even if you try and expand your feed it can be difficult or impossible to get a wide variety of inputs, in many cases we don’t even want that.
Social media data mining is a known quantity at this point. That said, how often to people take to the time to notice the directional “flow” of news stories and conversations online?
I can tell you that there definitely are certain people who study the directional “flow” of conversation online. Some of those people even toy with the idea of influencing that flow.
Cybernetics is the study of control of man and the machine. In the 21st century the man and machine exist as embedded parts of each other. Online cybernetic loops continue the same process initiated by radio and television. We buy their products. We buy their logics. We buy their “truths.” We buy their despair. They record the data of our actions and interactions and dependent on the prevailing themes of desires of the day, “they” (advertisers, media companies, politicians, and others) inject inputs into the social media system in order to sell to us, promote us to think certain things, and influence our cognition.
Theorists of the past 70 years have gone out of their way to propagate this idea through their writings and inventions. The technocrats racing to the top of our social pyramid believe this to be true as well. The singularity of thought influencing and social engineering is what they naively expect to take place.
The main input remains the machine (soc media) and the results are read “IRL” as we the actors respond to changes in the loop.
So, what does the controller system want?
It wants to be able to eventually predict behaviors.
Now, Twitter, and all social media apps, run algorithms which track and monitor everyone’s preferred streams of information. We already know that FB and other apps have run actual psychological test studies on users.
Daily, it seems, we have a story that refreshes a prior story. A new tidbit of information to argue and get angry over, and a continuation of meta-themes of the time.
Day after day people engage these topics, either seriously or in jest…
Once it is complete, as if it is not already, “they” will be able to program and deliver: outrage, fear, introspection, doubt, suspicion or obedience. Where does it all end?
How do you get off this train? Can you beat or join or Them in a domain where they made the walls, mirrors, floors, doors and they control the lights?
Welcome to the West World of the Western World as it exists within the confines of a cybernetic loop erected in cyberspaces…